Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
The authentic motive of tourists is to enjoy the aesthetic culture in the tourist destination, they usually, however, have only the superficial experience.
旅游者在外地旅游的深层动机是体验目的地的审美文化。然而，旅游者实际所获得的文化体验却通常只是一种“舞台的真实”。
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